Amaro Montenegro

Montenegro is a flexible ingredient. You can make any cocktail contortions with it. To drive this point, we hosted an event where we personified some classic cocktails, the Moscow Mule, the Negroni, and the Manhattan, with a twist. The event, called "Twisted 'Tails," had guests savor a taste of each cocktail as its performer took stage. Later, they could enjoy a full drink.

With no budget for an editor, I took it upon myself to make the video.

 


Keeping with the classic design of of our bottle and modernizing their old look, a few print ads were created highlighting the modified classic cocktails.

montenegro_6-22-15_imbibe-trade-ad-all-cocktails_alain_v12

montenegro-manhattan

 

 


Inspired by art deco travel posters, I also created the art used as the backdrop for each bartender in the event. Including the novelty boarding pass given to the winner of the bartender competition after our event.

Monte-Mule

 

montenegroni

 

monte-manhattan

 

monte-plane

 


The “Made With Montenegro” mark that is used in ads, tshirts, posters, napkins, and more was also created by me.

made-with-montenegro-seal

Rare Conservation
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TradeStation
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Reebok
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